Tourism Management (English)

This course aims to provide students with a comprehensive perspective on the tourism sector by introducing its fundamental concepts, operations, and dynamics. The course examines in detail the historical development of tourism, different types of tourism, and the economic, social, and environmental impacts of the sector. Key components of the tourism industry, including accommodation businesses, travel agencies, airlines, cruise transportation, and tour operations, are explored in detail. The current state of tourism in Türkiye and around the world, regional and global trends, and potential areas of future development are analysed. The role of tourism in sustainable development and the protection of cultural heritage is also emphasized, and the effects of tourism policies at national and international levels are discussed. Students develop a holistic understanding of the tourism sector by supporting theoretical knowledge with real-life examples.

• Defines the fundamental concepts and operation of the tourism sector.
• Analyses the structure and importance of the tourism sector in Türkiye and around the world.
• Evaluates the economic, social, and environmental impacts of tourism.

This course aims to provide students with a comprehensive understanding of the business world by examining the fundamental concepts of business administration and the establishment, management, and organizational processes of businesses. The course covers key elements such as types of businesses, organizational structures, and internal business processes, while also focusing on the role of businesses within the economic system and strategies for creating competitive advantage. Core business functions such as marketing, finance, production, and human resources are analysed in detail. Entrepreneurship and innovation processes are also examined, with emphasis on successful entrepreneurial strategies and innovative business models. Ethical management is discussed in relation to sustainability and corporate social responsibility, helping students develop knowledge and skills for ethical decision-making. The course aims to help students apply theoretical knowledge in business management to practical situations.

• Explains business concepts and the fundamental functions of businesses.
• Evaluates the roles of businesses within the economic system.
• Discusses the principles of entrepreneurship and ethical management.

This course provides a comprehensive examination of mathematical methods used to solve a variety of problems encountered in business. It teaches how fundamental mathematical concepts such as linear equations, matrices, derivatives, and integrals can be applied to business problems. These mathematical tools provide powerful analytical methods that businesses can use in strategic decision-making. The course also includes applied mathematical analyses such as financial statement analysis, revenue and expense calculations, profit and loss calculations, and investment valuation. Students develop skills in business management and financial planning by using mathematical techniques to interpret financial data. The course aims to strengthen mathematical thinking in business decision-making and to provide students with an analytical approach.

• Applies mathematical methods to solve business and economics problems.
• Uses mathematical concepts to analyse financial data.
• Develops mathematical models for business decisions.

This course provides students with an understanding of management processes in tourism businesses by comprehensively examining management principles, strategic management approaches, and leadership skills in the tourism sector. It covers the organizational structures of tourism businesses, internal management processes, the setting of strategic objectives, and the functioning of decision-making mechanisms. Leadership approaches in tourism businesses, managerial decision-making skills, and team management are emphasized. Critical topics such as crisis management and change management are also addressed, including how tourism businesses can respond effectively to crisis situations. Within the framework of sustainable tourism management, the importance of developing strategies aligned with environmental, social, and economic sustainability principles is emphasized. Customer satisfaction and customer experience management are also important components of the course; students learn how to implement a customer-oriented approach and work on strategies for building customer loyalty. The course aims to help students understand management challenges in tourism businesses and develop strategic solutions to these challenges.

• Analyses management processes and organizational structures in the tourism sector.
• Explains sustainable tourism management and crisis management strategies.
• Applies management techniques aimed at increasing customer satisfaction.

This course introduces the fundamental principles and practices of marketing strategies in the service sector and helps students understand the dynamics of services marketing. Core elements of services marketing, including product, price, promotion, and distribution strategies, are examined in detail. Students learn about the distinctive characteristics of services and how a customer-oriented approach can be integrated into marketing strategies. Important concepts such as customer behaviour, customer satisfaction, loyalty programmes, and customer relationship management are also discussed. The course covers digital marketing strategies in the tourism sector, the use of social media, online reservation systems, and e-marketing methods, enabling students to understand how marketing activities can be managed in digital environments. Branding processes, strategies for tourism businesses to gain competitive advantage, and practices related to building brand loyalty are also important parts of the course. The course aims to teach students the fundamental concepts and strategies of marketing in the service industry through practical applications.

• Defines marketing strategies and practices in the service sector.
• Analyses customer behaviour and loyalty programmes.
• Develops digital marketing and branding strategies.

This course examines the geographical characteristics of tourism destinations and their effects on tourism, introducing students to the fundamentals of destination management. Major tourism regions around the world, their natural and cultural assets, and their contributions to the tourism economy are examined in detail. Particular attention is also given to the tourism geography of Türkiye; destinations in different regions of Türkiye are introduced through their tourism potential, historical and cultural heritage, natural attractions, and climatic characteristics. The concept of destination management is discussed together with the planning, management, and marketing processes of tourism regions. Another important topic is the role of natural and cultural heritage in tourism; students learn the importance of protecting these assets and managing them in accordance with sustainable tourism principles. The course also examines how the sustainable development of destinations can be balanced from environmental, social, and economic perspectives. It aims to provide students with a comprehensive understanding of tourism destinations at both global and local levels.

• Identifies major tourism destinations in Türkiye and around the world.
• Analyses the geographical characteristics of tourism destinations and their effects on tourism.
• Develops strategies for the protection of natural and cultural heritage and for sustainable destination management.

This course comprehensively analyses how economic decision-making processes are shaped at the individual level and how these processes affect the behaviour of businesses and consumers. Its main topics include consumer and producer behaviour, demand and supply analysis, market equilibrium, and price formation. Students learn how changes in market conditions affect consumer preferences and producers’ production decisions. The course also focuses on cost and production theories, examining the cost structures businesses face in their production processes and the effects of these structures on decision-making. Different market structures, such as perfect competition, monopoly, and oligopoly, and the functioning of price mechanisms in these markets are examined from a microeconomic perspective. Students learn the methods and theories used to analyse market structures and economic behaviour, developing a solid understanding of the foundations of microeconomics. The course is important for students seeking to understand the basic dynamics of the economy and analyse microeconomic decisions.

• Defines microeconomic concepts and fundamental principles.
• Analyses consumer and producer behaviour and explains decision-making processes.
• Evaluates the characteristics of different market structures.

This course examines the management processes of accommodation businesses in detail. It focuses on the general structure of the hospitality sector, the fundamental elements of hotel management, types of businesses, and sector dynamics. It also discusses improving service quality in accommodation businesses, ensuring customer satisfaction, and integrating these processes with revenue management. Operational processes in hotel businesses are covered, with emphasis on strategies and management techniques that improve efficiency in areas such as front office, housekeeping, and food and beverage services. Employee management, staff motivation, and the effective management of training processes are also important parts of the course. Students learn how daily operations are conducted in accommodation businesses, how service quality can be improved, and how revenue management strategies can be developed. The course aims to equip students with the skills required to become effective managers in the hospitality sector.

• Defines the fundamental functions and management processes of accommodation businesses.
• Develops management strategies focused on service quality and customer satisfaction.
• Analyses operational processes and revenue management in the hospitality sector.

This course provides a comprehensive examination of front office operations in hotel businesses and the automation systems used in these operations. It covers the basic functions of the hotel front office, guest reception processes, reservation management, and daily operations such as check-in and check-out. Revenue control, customer relationship management, and the effects of these processes on hotel management are also addressed. The course teaches the effective use of front office automation systems and their integration into business processes. While learning the fundamental principles of front office management, students also explore technological developments that make contemporary front office operations more efficient. The course aims to prepare professionals who can take an effective role in front office management within the hospitality sector.

• Explains the fundamental processes and operation of hotel front office activities.
• Uses front office automation systems effectively.
• Develops front office management strategies aimed at increasing guest satisfaction.

This course comprehensively examines the fundamental elements and overall functioning of the macroeconomic system. Major topics include national income accounting methods, theories of economic growth, unemployment rates, inflation, and monetary and fiscal policies. Students learn how economic policies are formulated and how these policies affect economic equilibrium. The global dynamics of macroeconomics are also addressed. The concepts of an open economy, balance of trade, international trade theories, and the effects of economic relations on national economies are discussed in detail. The course aims to develop students’ macroeconomic analysis skills and help them better understand the effects of economic events on the overall economy. It provides a broad perspective for understanding the economy and for interpreting the formulation and effects of economic policies.

• Explains macroeconomic concepts and key indicators.
• Analyses the relationships among economic growth, unemployment, and inflation.
• Evaluates the effects of monetary and fiscal policies on the economy.

This course comprehensively examines the management processes of travel agencies and tour operations. It begins with the types, organizational structures, and operations of travel agencies and tour operators. Important topics such as product development, pricing strategies, sales techniques, and marketing strategies are addressed. Customer relationship management, methods for ensuring customer satisfaction, and approaches used by travel agencies to improve service quality are also examined in detail. The course additionally covers crisis management, strategies for dealing with adverse situations encountered by travel agencies and tour operators, and related planning processes. Students develop the skills required to manage travel agency business processes and tour operator activities effectively. The course aims to prepare professionals for successful careers in the sector.

• Defines the concepts of travel agencies and tour operations and analyses their organizational structures.
• Develops strategies for the development and marketing of tourism products.
• Provides effective solutions in crisis management and customer relationship management.

This course covers legal regulations, legislation, and taxation processes specific to the tourism sector. Its main areas of focus include the legal structures of tourism businesses, employment contracts, consumer rights, and national and international legal regulations applied in tourism. Students gain knowledge of the legal responsibilities of sector businesses, legal arrangements governing employment relationships, and employee rights. Tax regulations in the tourism sector, the financial obligations of businesses, types of taxes, and tax declaration processes are also examined in detail. The course aims to enable students to understand legal obligations in the sector, acquire knowledge of taxation regulations, and apply this knowledge in the management of tourism businesses. It provides an important foundation for developing legal and tax awareness within the sector.

• Explains the fundamental legal regulations and legislation relating to the tourism sector.
• Evaluates the legal and financial obligations of businesses.
• Develops the ability to protect consumer rights and act in accordance with legal procedures.

This course covers the fundamental principles of accounting, its importance in business management, and its areas of application. It examines in detail the processes of recording, classifying, summarizing, and reporting financial transactions across all stages of the accounting cycle. Emphasis is placed on the preparation and analysis of financial statements, income and expense accounts, inventory valuation methods, and basic accounting recording techniques. Accounting practices specific to the tourism sector are also examined, with examples of how accounting records are maintained in businesses such as hotels, travel agencies, and restaurants. Students learn the theoretical foundations of accounting principles while developing the ability to apply this knowledge through practical examples. The course provides the foundation necessary to understand and analyse the basic components of financial management in tourism businesses.

• Explains accounting concepts and fundamental principles.
• Prepares and analyses financial statements.
• Applies accounting methods used in the tourism sector.

This course comprehensively addresses the theoretical and practical aspects of scientific research methods. It focuses on the fundamental stages of the research process, including problem definition, hypothesis development, research design, data collection techniques, and questionnaire and scale development. Qualitative and quantitative data analysis methods, statistical techniques, and the reporting of results are also examined in detail. Students develop the ability to conduct literature reviews, carry out research in accordance with academic ethical principles, and present findings effectively. Through tourism-related research projects and case studies, students are encouraged to apply theoretical knowledge in practice. By understanding the fundamental principles of research methods, students develop the competence to produce analytical solutions to problems encountered in academic studies and professional life.

• Defines the fundamental stages of the research process and principles of scientific ethics.
• Applies data collection and analysis methods.
• Designs and reports scientific research in the field of tourism.

This course comprehensively examines the economic dynamics and impacts of the tourism sector. It explores the role of tourism activities in economic growth, foreign exchange earnings, employment creation, and income distribution. Tourism demand and supply, price elasticities, seasonality, and the economic analysis of tourism investments are examined in detail. Within the framework of sustainable tourism economics, approaches to balancing environmental, social, and economic dimensions are also discussed. The effects of tourism on regional development and its contributions to the national economy are evaluated through case analyses and statistical methods. Students develop the competence to analyse the influence of the tourism sector on economic policies and strategic planning and to formulate solution proposals.

• Explains the fundamental concepts of tourism economics.
• Analyses the effects of the tourism sector on economic growth.
• Proposes policies for a sustainable tourism economy.

This course comprehensively covers the fundamental concepts, principles, and strategies of customer relationship management (CRM). It examines methods for increasing customer satisfaction and loyalty, the design of loyalty programmes, and customer experience management. The importance of data-driven analysis in CRM practices is emphasized, with attention to customer segmentation, personalized services, and customer lifetime value. Current examples and case studies are also presented regarding tourism-specific CRM practices and the use of digital tools such as social media, customer analytics, and automation software. The course aims to help students develop a strategic perspective in customer relationship management and acquire practical skills relevant to sector applications.

• Defines the fundamental concepts and strategies of customer relationship management.
• Develops methods for increasing customer satisfaction.
• Integrates CRM practices supported by digital tools into the tourism sector.

This course focuses on the accurate determination, classification, and effective management of costs in businesses. It examines in detail cost accounting systems, the identification of direct and indirect costs, methods used for cost allocation, and budgeting processes. Emphasis is placed on cost analyses, cost control mechanisms, and profitability management that support business decision-making processes. Tourism-specific cost accounting practices are also addressed through case analyses and applied studies on cost control in businesses such as hotels and restaurants. The course aims to develop students’ cost management and analysis skills while providing strategic knowledge to support the financial sustainability of businesses.

• Explains the fundamental concepts and operation of cost accounting.
• Conducts cost analyses and applies control processes in businesses.
• Develops budgeting and cost-control strategies for the tourism sector.

This course aims to develop an understanding of human behaviour in organizations and the factors affecting such behaviour, as well as how these can be managed effectively. It covers individual behaviour, attitudes and personality traits, group dynamics and intra-group relations, motivation theories, leadership approaches, organizational communication processes, conflict management, and organizational culture. Applied analyses and case studies are conducted using examples of organizational behaviour specific to tourism businesses. Students gain the theoretical knowledge and practical skills required to understand human behaviour and manage interactions within organizations. The course aims to strengthen leadership and communication skills necessary for developing an efficient, sustainable, and effective management approach in the tourism sector.

• Explains the fundamental concepts and theories of organizational behaviour.
• Applies strategies to increase employee motivation and performance.
• Develops effective solutions in leadership, communication, and conflict management.

This course covers theoretical and applied models that support management processes in the tourism sector. It addresses strategic management approaches, destination management, quality management systems, sustainability principles, and crisis management. Management models successfully applied in tourism are analysed in terms of their contributions to the sector and practical applications. The adaptability of different management models to sectoral requirements and fundamental strategies for effective management are also discussed. The course aims to enhance students’ knowledge and skills in developing management approaches suitable for the dynamic structure of tourism businesses.

• Explains management models and strategies specific to the tourism sector.
• Develops practices for sustainable tourism management.
• Produces effective solutions in crisis management and strategic planning.

This course aims to provide students with practical experience in the tourism sector. During the internship, students actively participate in different tourism businesses and have the opportunity to transform theoretical knowledge into practical skills. Competencies such as observing service processes, participating in operational workflows, managing customer relations, and problem solving are developed. The internship also aims to help students become more familiar with sector dynamics and expand their professional networks. The programme is designed to contribute to students’ preparation for professional life after graduation.

• Develops the ability to observe and evaluate operations and operational processes in the tourism sector.
• Develops practices aimed at improving customer relations and service quality.
• Demonstrates professional skills and behaviour consistent with work ethics.

This course examines in detail the implementation of sustainability principles in the tourism sector and the challenges encountered in this process. Environmental, economic, and social dimensions of sustainability are addressed from the perspectives of protecting natural resources, reducing the carbon footprint, contributing to the economic development of local communities, and preserving cultural heritage. The formulation and implementation of sustainable tourism policies and the transformation of the sector in line with these policies are discussed. Successful sustainable tourism practices, international standards, and certification systems are examined to provide students with knowledge of global approaches.

• Explains the concept and fundamental principles of sustainable tourism.
• Applies environmental, social, and economic sustainability strategies in the tourism sector.
• Provides recommendations for developing sustainable tourism policies.

This course covers strategic management processes aimed at ensuring the long-term success of businesses. Strategic analysis, environmental assessment, competitive analysis, and internal business analysis are examined in detail. Strategy formulation, strategic decision-making processes, effective implementation of strategies, and performance evaluation methods are among the core topics of the course. Particular emphasis is placed on strategic management approaches for the tourism sector, methods of creating competitive advantage, and innovation-oriented strategies. Supported by case studies and sector examples, the course enables students to integrate theoretical knowledge with practice.

• Analyses the fundamental stages of the strategic management process.
• Develops strategies that provide businesses with competitive advantage.
• Makes strategic decisions and prepares implementation plans in the tourism sector.

This course focuses on policy and planning processes that support the development of the tourism sector. It addresses the formulation of tourism policies, national and international planning approaches, destination management, and the economic, social, and environmental impacts of tourism. Public-private sector cooperation in tourism is also examined.

• Explains the fundamental dynamics involved in the formulation of tourism policies.
• Analyses destination management and planning processes.
• Evaluates the economic and environmental impacts of tourism and proposes solutions.

This course addresses policy and planning processes that support the development of the tourism sector. The formulation of tourism policies, planning approaches at national and international levels, destination management, and the economic, social, and environmental impacts of tourism are examined in detail. Public-private sector cooperation in tourism is also evaluated as an important instrument for sector sustainability. The course aims to equip students with the skills to develop effective tourism policies and undertake strategic planning. Through case analyses and projects, students have the opportunity to apply theoretical knowledge in practice.

• Analyses destination planning and management processes.
• Develops innovative and sustainable strategies for the development of tourism destinations.
• Evaluates the operation of destination management organizations and international examples.

This course aims to enable students to conduct academic research on a specific topic in tourism or related fields. Throughout the course, students develop important skills such as selecting a research topic, conducting a literature review, collecting and analysing data, reporting, and presentation techniques. Students prepare a scientific thesis on their chosen topic and present their research in accordance with academic ethical principles. The course enables students to apply theoretical knowledge in practice and gain a comprehensive understanding of the scientific research process. Guidance and support are also provided regarding challenges encountered during the thesis-writing process and possible solutions.

• Conducts a comprehensive literature review on a specific research topic.
• Develops skills in data collection, analysis, and scientific report writing.
• Presents and discusses research findings in accordance with academic ethical principles.