The Career Summit and 8th Employment Fair, organized by Alanya Alaaddin Keykubat University in cooperation with Alanya University Tourism Management Department, was held at ALKU Life Center.
Cirriculum and Course Contents for Students Enrolled Before 2024
Last Updated: 02.10.2024. Click here for the pdf version.
M: Must
E: Elective
T: Theoretical
L: Lab
PR: Pre-Requisite Course
AC: Alanya University Credit
ECTS: European Credit Transfer System
Note: Undergraduate- The Education Language of Tourism Management is %100 English.
TRM 102 Business and Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course is the second part Introduction to Business in which function of management analysis will be continued.
TRM 106 Tourism Geography
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Geography and the importance of place; world regions: physical, political, economic and cultural characteristics; the development of international tourism; geographical patterns of tourism and the tourism characteristics of selected world regions. After successful completion of this course, students should be able to, know an overview of the basic concepts of geography in relation to travel and the tourism industry. And think critically about contemporary issues of spatial location.
TRM 104 Economics 2
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course provides students with the fundamental framework used in microeconomics. Game theory, Decision making in uncertain environments, monetary and fiscal policies and their impact on in economic growth and inflation will be covered throughout the course.
TKL 102 Turkish Language 2
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; The structure of Turkish Language, development of verbal skills, composition writing in different types and structures, structure suffixes, word types, sentence structure, composition types, Turkish writing and speaking are discussed.
STAT 102 Statistics
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
Students who are able to complete this course successfully; be able to define basic statistics and probability concepts, be able to develop models and hypotheses, to be able to find out which probability distribution of random events in business management is and to be able to calculate the probability of these events, create and interpret statistical series, multiplicity tables and graphs for a data set is gaining output.
GE 102 City Culture
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
The content of the course is to consider the urban phenomenon as a central phenomenon where human life is experienced, represented and interpreted. In this context, urban culture finds its own expression in human sciences in the broadest sense. Urban culture studies in humanities will be examined in terms of history, language, cultural and social theory, civic structuring, media, arts and culture disciplines.
ENG 102 English 2
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
Students who are able to complete this course successfully; ability to access appropriate resources in preparing academic texts, the ability to provide arguments with appropriate resource use and appropriate/correct language/presentation, or to refute an argument, ability to read and synthesize long academic texts, principles of effective communication and presentation skills will be gained.
TRM 235 Project Management in Tourism
No Prerequisite - M
Credit: T:2 L:0 AC:4 ECTS:7
This course examines the theories and best practices for organizing and completing projects on time, on budget, and to specifications. Students learn to apply knowledge and skills to effectively initiate, plan, execute, and complete projects within the Tourism Industry.
TRM 231 Marketing for Service Industry
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to examine the role and potential contribution of marketing activities within organizations, to introduce primary methodologies in marketing research and to introduce key elements in the study of buyer behavior. On completion of this course, students will be able to identify and analyze key problems and the main decision areas dealt with by marketing managers, to understand the potential contribution of marketing research in decision-making and appreciate the main methodologies and to be familiar with elements of the analysis of buyer behavior and market segmentation.
TRM 213 Tourism and Leisure Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in Recreation.
HIST 201 History of Turkey 1
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; from the past to today history of Turkey will be discussed widely.
GE 201 Social Responsibility and Ethics
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
During this course; the concept of responsibility and social responsibility approaches of businesses, ethics and ethics concepts, the basics of business ethics, business ethics issues, organizational ethics and social responsibility, ethical issues related to business functions, ethical issues in marketing are discussed.
TRM 242 Tourism and the Social Sciences
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
The series of structural shifts that have taken place in society during the post WW1 period, has given rise to a plurality of social phenomena, amongst which tourism is one of the most illustrative. Students of this course will have the opportunity to explore how the social sciences examine the phenomenon of tourism under the light of changes such as the expansion of paid vacation, the development of technology and the means of transportation, and the growing significance of information. The ways in which social thought traces the roots of tourism in social transformations, and the scrutiny of tourism by various, and often competing, paradigms (functionalism, Marxism, social interactionism, structuralist and post-structuralist narratives) will be investigated. Diversity within tourism will be analysed, and students will be invited to examine the concepts of leisure-time, social stratification and mobility, socialisation and social roles, ideology, as they form a part of the study of tourism as a social phenomenon.
TRM 200 Summer Practice
No Prerequisite - M
Credit: T:0 L:0 AC:0 ECTS:5
For detailed information; See the Tourism Management Department Internship Directive.
TRM 236 Consumer Behavior in Tourism
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
Factors affecting purchase-related consumer decisions. Personal and external factors that have an impact on the consumer decision-making process, attitude formation and attitude change, communication, adoption of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organizations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.
TRM 202 Organizational Culture
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course includes a review of organizational theories, concepts and theories as a concept to understand and explain individual and group behaviors in organizations. The topics to be studied in depth are: perception, motivation, leadership and group dynamics applied to organizational orientation, learning and organizational behavior change, job attitude and satisfaction, conflict management, organizational change and stress management.
HIST 202 History of Turkey 2
No Prerequisite - M
Credit: T:2 L:0 AC:3 ECTS:2
During this course; discussing history of Turkey widely will be continued.
TRM 351 Customer Relations Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Customer relationship concept and characteristics, customer services, forms of customer relations, advanced relations, creating added value, sales and marketing, customer service quality system, customer acquisition and retention, managing and measuring customer relations.
TRM 325 Business Law
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
The course aims to provide a general understanding of the concept of law. The content of the course is as follows: the basic concept of law, theories of legal interpretation, sources of Turkish Law and comparative law-making processes. On completion of this course, students will have gained the ability to use analytical skills in legal research and problem solving.
TRM 311Accounting
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
The aim of the course is to enable students to appreciate the role of accounting in the business environment; to develop the skills required to record business transactions and to apply accounting concepts in the preparation of financial statements. Upon successful completion of this course, students should be able to demonstrate an understanding of the purpose of accounting, the application of concepts and conventions, mastery of the procedures for recording business events and compiling a financial database and preparation of financial statements for managerial decisions.
TRM 312 Cost Accounting
Prerequisite: TRM 311 - M
Credit: T:3 L:0 AC:3 ECTS:6
The aim of the course is to equip students with skills and knowledge to: Identify and calculate different types of costs (direct, indirect, variable, and fixed costs) and distinguish between job-costing, process-costing, and joint-costing systems.
TRM 324 Tourism Economics
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
In this course students will be acquainted with the application of economic thought on the field of tourism, both on the micro and macro levels, and the tourism market will be conceptualized in terms of the basic principles of economics. Tourism demand will be examined, and associated issues concerning its modelling, measurement, and forecasting will be discussed. Some central concepts in tourism economics, such as leakages of expenditure and the multiplier effect, will be presented and analysed, and the identification and measurement of the economic impacts of tourism on the local, regional, national, and global levels will be introduced in some detail.
TRM 315 Regulations and Rules in Tourism
Prerequisite: TRM 325 - M
Credit: T:2 L:0 AC:2 ECTS:4
This course examines the regulation of domestic and international tourism and analyses key current issues arising in the subject area. It aims to provide students with the understanding and insights required to provide specialized legal and policy advice to the many stakeholders in tourism including governments, investors, developers, operators, marketers, special interest groups, local communities and tourists themselves.
TRM 300 Summer Practice 2
No Prerequisite - M
Credit: T:0 L:0 AC:0 ECTS:5
For detailed information; See the Tourism Management Department Internship Directive.
TRM 425 International Tourism Operations
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course provides an overview of the international organizations and the effects of the foreign environment on international business. The course will focus on cultural differences; theories of international trade and economic development; international finance; marketing internationally and practical applications of starting and maintaining international business relationships.
TRM 423 Tourism Destination Development
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Identification, interpretation, and commercialization of various resources as tourism products to create destinations of travel. The blending of foundations of tourism, research methods, travel geography and business concepts to form travel destinations.
GE 401 System Thinking
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
This course includes system approach ve diagrams, Pareto analysis, Problem solving methodology, Kaizen approach. Objectives of the course are: understand the philosophical weaknesses of linear, reductionist, cause-and effect thinking and the shortcomings of using one, or more, of these approaches for problem solving in a complex society, identify systems within the issues addressed in work and life situations, determine leverage points for intervening in systems and understand and apply systems thinking to address sustainability issues.
TRM 434 Sustainability in Tourism
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces the concepts and principles associated with sustainable tourism development, emphasizing on their implications for management and planning purposes. Concepts of sustainability that affect the tourism industry; the range of tourism developments designed to maintain environmental, social and economic well being of natural, built, and cultural resources; the inherent stability of natural ecosystems in order that certain parallels may be drawn and guiding principles applied to the management of tourism based projects.
TRM 432 Strategic Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how he / she can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment. Various components of strategic management, such as tools of strategy analysis, sources of competitive advantage, strategies in different industry contents and the fundamentals of corporate strategy are to be discussed throughout the course.
GE 104 Innovation and Entrepreneurship
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
During the course; Introduction to entrepreneurship, entrepreneurship in Turkey, new ventures, planning and entrepreneurship, legal and regulatory frameworks, entrepreneurship skills, innovation, potentials, needs, competitive advantages etc. are discussed.
*BELOW GIVEN ARE DEPARTMENTAL ELECTIVE COURSES THAT HAVE BEEN OPENED THROUGHOUT YEARS. PLEASE KEEP IN MIND THAT ELECTIVE COURSES TO BE OPENED ARE PLANNED AND DECIDED ON A YEARLY BASIS. HENCE, BELOW GIVEN MAY CHANGE.
TRM 363 Tourism Psychology
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course is designed to examine tourist psychology at individual level and to understand tourist behavior before and after the travel experience and to provide an overview of consumer behavior and psychology in tourism industry. The course examines the factors influencing behavior; knowledge and involvement, attention and comprehension, attitudes and intentions; decision‐making behavior; classical and operant learning; cultural influences, reference groups.
TRM 341 Public Relations in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The importance of public relations in the tourism sector, application fields of public relations, process of public relations, research and planning of PR, application and evaluation process of PR, PR tools, sponsorship, corporate reputation, promotional films about tourism, PR and creativity, PR and corporate social responsibility.
TRM 335 Financial Management in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course focuses on increment the students with the knowledge that is needed for financial decision making in the tourism industry and for efficient financial management of tourism businesses. This course introduces students to the financial accounting aspect of finance, including an introduction to basic finance and economic concepts and analyzing financial statements in tourism business. These topics involve management accounting aspects of finance including forecasting and budgeting; analysis of profit, profitability, and cost structure and working capital management. Case studies and discussions will apply concepts specifically to businesses within the travel and tourism industry.
TRM 328 Investment and Finance
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
TRM 382 Current Issues in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Current problem areas in the tourism industry and solution proposals, structural problems, A wide range of topics on different types of travel and related travel organization systems such as adventure travel, special interest travel, airport services, domestic tourism, student and youth travel as well as corporate travel market; Congress organizations; yacht tourism; cruise market and operation; group travel procedures by submission of topics by specialists of the respected fields.
TRM 372 Tourism Management Models
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Within the scope of this course, the evolution of management science, basic approaches in management, and current approaches in management (benchmarking, change engineering, crisis management, management of different cultures, etc.) will be examined. With this course, it is aimed to provide students with a new and up-to-date perspective on management techniques by examining the evolution of management science and current management approaches.
TRM 461 Hospitality Operations Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces students to the basic principles of research methods in Tourism. The focus of the course is on students learning how to do research in the field of Tourism, with an emphasis on student-centered activities and problem solving. This course provides the students to learn about different key concepts as the scientific method; data types and ways of measurement; confounding variables; experimental and non-experimental design; questionnaire construction; developing and testing hypotheses; descriptive statistics and describing data graphically; and the ethics of research.
TRM 473 Human Resources Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces the functions of human resource management within organization. Topics that will be dealt with in detail through out the course are; human resource planning, job analysis, job descriptions, job specifications, job design, recruitment, selection, orientation of new employees, training and development, performance appraisal, wage and salary management, job evaluation, discipline. Upon completion of this course, students should be able to anticipate and resolve human resource concerns.
TRM 481 Space and Subjectivity
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
TRM 445 Leisure Studies
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
TRM 475 Special Topics in Tourism Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to learn how to prepare a paper for national or international symposium for social sciences. The topics such as Tourism, Gastronomy and Culinary Arts will be discussed. In this seminar type course students will be learnt a number of issues, topics, and arguments at the forefront of contemporary tourism research. In this seminar type course students will be introduced to a number of issues, topics, and debates at the forefront of contemporary tourism research and scholarship.
TRM 485 Front Office Operations and Automation
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides the students with professional skills such as the management functions, budgeting for operations and evaluating the front office operations to operate at the front office in various types of hospitality operations. This course involves procedures of front office operations and accounting, customer service and effective communication; also how the front office influences with all the departments of the hotel; housekeeping, food and beverage, maintenance, security, marketing and sales and human resources.
TRM 454 Research Methods in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces students to the basic principles of research methods in Tourism. The focus of the course is on students learning how to do research in the field of Tourism, with an emphasis on student-centered activities and problem solving. This course provides the students to learn about different key concepts as the scientific method; data types and ways of measurement; confounding variables; experimental and non-experimental design; questionnaire construction; developing and testing hypotheses; descriptive statistics and describing data graphically; and the ethics of research.
TRM 446 Tourism Advertising
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control.
TRM 476 Special Topics in Tourism Management 2
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to learn how to participate in a congress or symposium. It will be discuss with students how to prepare a good presentation about the congress or symposium and how to present this presentation effectively.
TRM 412 Investment Projects Analysis
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to understand the fundamentals of invesment projects and their analysis. In the course, important topics in evaluating investment projects such as market, technical, financial, commercial, risk analysis will be learnt.
TRM 464 Industry 4.0 and Digitalization
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
In this course, the transition stages from the First Industrial Revolution to the Fourth Industrial Revolution (Industry 4.0) will be examined. Within the scope of the course, students will have information about new generation technologies and digital transformation that shape Industry 4.0. Next generation technologies will be applied to various sectors and current examples will be examined.
TRM XYZ Tourism Industry Software’s and Applications
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
In today's world, data are one of the most important and critical types of organizational assets. Database management is central to the information technology strategies and information resource management efforts within an organization. This course provides the student with up-to-date knowledge and skills of analysis, design, and implementation of databases by covering theoretical and practical aspects of database concepts, technologies, and systems.
TRM XYZ Cruise Line and Marina Operations
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Overview of the cruise industry, relationship to other segments of the tourism industry; International regulations. Travel Ship Categories, Accommodation and Deck Plans, Cruise Facilities, Food, Events, harbors visited, coastal trips, Cruise Costs and discounts, Factors Influencing Travel cruise costs, Popular Cruise Routes, Cruise Travel Marketing. Definitions and concepts of Marina tourism. Marina design (infrastructure, superstructure, and equipment). Marina location selection, Turkish marinas, Marina operations and management, financial evaluation of the marina (investment cost, revenue, and expenditure), types of yachts, yacht building industry, yacht business and management, financial assessment of yachts.
TRM XYZ International Cuisines
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well-known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production.
TRM XYZ Competitiveness in the Tourism Industry
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
For the firm to continue to create value for its owners over the long run, it must develop a sustainable competitive advantage. In this course, students evaluate how to defend businesses against competitive challenges and environmental change while maintaining high ethical standards. Students focus on game theory, sustainability, and temporal tradeoffs to understand the effects of managerial choices on competitors, internal stakeholders, society and the future performance of the firm.
TRM XYZ Conventions and Special Events in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Conventions and conferences planning is a type of tourism in which planners bring large groups together for a particular purpose or function. The industry is trending towards the term "event planners" to describe the vast scope of opportunities within the meeting and event profession. It's all about learning how to plan and create exceptional experiences for both the clients and participants attending events and meetings. From negotiating with vendors to designing the perfect marketing plan, students will gain the skills to run the show. Students will learn an event planning, conference and conventional planning, meeting planning, wedding planning, program planning for incentive travel, trade show planning, corporate marketing events planning, cultural event planning, festivals planning, special events planning or sports events planning.
TRM XYZ Brand Management in Tourism Industry
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of the course is to equip students with theoretical and practical knowledge necessary for a successful and efficient management of brands in tourism management. The course builds on existing communications and consumer behavior models in order to explore many of the issues facing a modern day brand manager. This course will emphasize that brand names, and their brand equity, are some of the most valuable assets any firm has. It describes how, as products, pricing and distribution increasingly become commodities, the new competitive arena is brand value derived from creating long-term profitable brand relationships. As a strong brand is one of the most effective tools to hedge against market risk and distance a product or service from its competitors, students will learn how to manage brands within the context of other brands, as well as over multiple categories, over time, and across multiple market segments.
TRM XYZ Resort Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides an overview of resort management and operations. The course will be discussed along with the principles of successful marketing, management, and development of a resort.
TRM XYZ National and International Institutions
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
National and international sources of tourism law, its relationship with other branches of law, social relations and law, different legal systems (common law - equity and European law), branches of law (public law - private law), application of law and interpretation; rights (acquisition of rights and bona fides; exercise of rights and good faith), capacity, mentally disordered persons and minors, incentives about tourism investments, the basic concepts of labor law, union organizations and union membership, general information about the social security law.
TRM XYZ Service Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The course takes an operations point of view to look at companies and industries in the service sector. The course will be primarily case based and will include cases from industries and sectors such as fast food, retailing, government, health care, financial services, internet services, humanitarian services, entertainment, hospitality. Cases will be supplemented with lectures and readings, with some guest lectures as well.
TRM XYZ Accommodation Industry
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.
TRM XYZ Diversity Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.
TRM XYZ E-Marketing
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces electronic commerce distribution channels, web-based marketing and promotion, and online marketing strategies for customer acquisition and retention. This course includes business models used for Internet marketing, and techniques and methods for online market research and Internet marketing strategies based on the marketing mix. Course objectives are analyzing the environment, terminology, and future potential of Internet marketing, evaluating the ethical and legal aspects of Internet marketing, examining Internet marketing strategies for customer acquisition and retention, applying Internet marketing strategies focused on the marketing mix, evaluating web-based marketing and promotion approaches.
TRM XYZ Environment Management in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course focuses on exploring the subjects with an inter-disciplinary approach to analyzing the relationship between tourism and environment based on the social and natural sciences. This course provides the students to develop a deep appreciation of our relationship with the environment, which has become one of central concern to the well being of future generations.
TRM XYZ Conference and Convention Planning and Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course seeks to introduce students to a more specialized area of study focusing on meetings, conventions and exhibition planning. In-depth analysis of convention and exhibition planning will provide students an understanding of managerial strategies whilst embracing a functional and operational context, which is transferable to every sector of the hospitality industry. This course has been designed to provide students with contemporary knowledge and understanding of concepts, management, challenges, and trends associated with the industry. This course provides a comprehensive approach to managing and planning large meetings, events, conferences, and conventions management with more than 500 people attendees.
TRM XYZ Sales Management in Tourism and Hospitality
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces the students about various aspects of sales management in tourism businesses, especially including the sales function in hospitality, the relationship between sales and marketing in different part of tourism sector, and the role of strategic planning in sales management. This course provides knowledge of management associated with the ability to approach the practical demands that graduates would encounter in a tourism industry.
TRM XYZ Place Marketing
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The objective of this course is to introduce students to some of the fundamental concepts and theories used in the area of services and tourism research and to demonstrate their relevance to the practice of marketing. The course will intersect with several other areas related to services marketing and management such as consumption studies, retailing, place marketing and branding the idea of creative places.
TRM XYZ Digital Marketing
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course is designed to introduce students to the world of multi-channel marketing. This program provides students with the advanced technical skills and marketing savvy they need to identify, engage, and develop successful relationships with customers in today’s digital environment. Program objectives are to raise students who will be able to explain core concepts of multi-channel marketing and digital marketing strategies, design a Customer Relationship Management and Information-Based Marketing strategy, demonstrate ability to work with current digital marketing tools, both quantitative and qualitative, present the return on investment of digital marketing efforts in a justifiable format, construct a digital marketing strategy to achieve organizational goal.
TRM XYZ Tourism Advertising
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control.
TRM XYZ The Anthropology of Travel and Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course analyzes tourism as a cultural phenomenon with ritualized behaviors and complex meanings for both host and guest societies. It explores issues of cultural and artistic authenticity, identity production and marketing, and commodification of both the tourist and the toured. Particular emphasis is placed on the cultural politics of tourism on local, regional, national and transnational scales, with case studies ranging from Fourth to First World venues.
TRM XYZ Service Quality Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Definition and philosophy of quality; analysis and measurement tools of quality management; quality costs; quality management in the hospitality industry; planning and organization as to time management in the hospitality industry.
TRM XYZ Environmental Issues and Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Fundamental principles of air, water, soil and noise pollution and effects of environmental pollution on public health. Interrelations between environmental pollution on coastal and urban areas and on tourism. Case studies from different touristic areas of Turkey and abroad will be analyzed throughout the course.
TRM XYZ Travel Agencies and Tour Operators
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Travel agencies and tour operators, how to establish, manage and market travel services; legal structures, management functions and office procedures are covered in the course.
TRM XYZ Tourism Safety and Security Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necessary insurance selection policies as to the above hazards.
TRM XYZ Ecology and Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; concept and importance of ecology, environmental knowledge, ecological factors and their effects, relationship between ecology and tourism, sustainable and healthy tourism issues will be discussed. This course will help students to more understand awareness and awareness topics.
TRM XYZ Accessible Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; the concept and importance of accessible tourism, types of disabilities, planning and development according to types of disability, tourism needs of consumers with disability will be discussed.
TRM XYZ Tourism Transport
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; tourism and transportation concepts, highway, railway, airway, distribution channels, tour operators will be discussed.
TRM XYZ Ethics in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; historical development of ethic philosophy, business ethics, ethical principles, types, sources, standards, ethical problems in businesses, customer complaints about ethics will be discussed.
TRM XYZ Organizational Behavior
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; concept of organizational behavior, organizational culture, leadership in organizations, organizational change, power and politics in organizations will be discussed.
| 1. YEAR | |||||
|---|---|---|---|---|---|
| 1. SEMESTER | |||||
| Course Code | Course Name | T | L | AC | ECTS |
| TRM 105 | Introduction to Tourism | 3 | 0 | 3 | 5 |
| TRM 103 | Economics 1 | 3 | 0 | 3 | 5 |
| TRM 101 | Introduction to Business | 3 | 0 | 3 | 5 |
| TKL 101 | Turkish Language 1 | 2 | 0 | 2 | 2 |
| MAT 101 | College Algebra | 3 | 0 | 3 | 3 |
| GE 103 | Computer | 2 | 2 | 3 | 3 |
| GE 101 | University Culture | 2 | 0 | 2 | 2 |
| ENG 101 | English 1 | 4 | 0 | 4 | 5 |
| YTO 101 | Turkish Language for Foreigners I (For International Students-Instead of TKL 101 Coded Course) | 2 | 0 | 2 | 2 |
| TOTAL CREDITS | 23 | 30 | |||
| 2. SEMESTER | |||||
| TRM 102 | Business and Management | 3 | 0 | 3 | 6 |
| TRM 106 | Tourism Geography | 3 | 0 | 3 | 6 |
| TRM 104 | Economics 2 | 3 | 0 | 3 | 6 |
| TKL 102 | Turkish Language 2 | 2 | 0 | 2 | 2 |
| STAT 102 | Statistics | 2 | 0 | 2 | 3 |
| GE 102 | City Culture | 2 | 0 | 2 | 2 |
| ENG 102 | English 2 | 4 | 0 | 4 | 5 |
| YTO 102 | Turkish Language for Foreigners II (For International Students-Instead of TKL 102 Coded Course) | 2 | 0 | 2 | 2 |
| TOTAL CREDITS | 19 | 30 | |||
| 2. YEAR | |||||
|---|---|---|---|---|---|
| 1. SEMESTER | |||||
| Course Code | Course Name | T | L | AC | ECTS |
| TRM 235 | Project Management in Tourism | 2 | 0 | 4 | 7 |
| TRM 231 | Marketing for Service Industry | 3 | 0 | 3 | 6 |
| TRM 213 | Tourism and Leisure Management | 3 | 0 | 3 | 6 |
| HIST 201 | History of Turkey 1 | 2 | 0 | 2 | 2 |
| GE 201 | Social Responsibility and Ethics | 2 | 0 | 3 | 3 |
| YTT 201 | Turkish History for Foreigners I (For International Students - Instead of HIST 201 Coded Course) | 2 | 0 | 2 | 2 |
| Elective* | Elective Course (Modern Languages) | 4 | 0 | 3 | 4 |
| Elective* | Elective Course (Modern Languages) | 3 | 0 | 3 | 3 |
| TOTAL CREDITS | 18 | 31 | |||
| 2. SEMESTER | |||||
| TRM 242 | Tourims and Social Sciences | 3 | 0 | 3 | 6 |
| TRM 236 | Consumer Behavior in Tourism | 3 | 0 | 3 | 5 |
| TRM 202 | Orgnizational Culture | 3 | 0 | 3 | 6 |
| HIST 202 | History of Turkey 2 | 2 | 0 | 2 | 2 |
| TRM 200 | Summer Practice I (Internship) | 0 | 0 | 0 | 5 |
| YTT 202 | Turkish History for Foreigners II (For International Students - Instead of HIST 202 Coded Course) | 2 | 0 | 2 | 2 |
| Elective* | Elective Course (Modern Languages) | 2 | 2 | 3 | 3 |
| Elective* | Elective Course (Modern Languages) | 3 | 0 | 3 | 3 |
| TOTAL CREDITS | 18 | 31 | |||
| 3. YEAR | |||||
|---|---|---|---|---|---|
| 1. SEMESTER | |||||
| Course Code | Course Name | T | L | AC | ECTS |
| TRM 351 | Customer Relations Management | 3 | 0 | 3 | 6 |
| TRM 325 | Business Law | 2 | 0 | 2 | 3 |
| TRM 311 | Accounting | 3 | 0 | 3 | 6 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 6 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 6 |
| Elective* | Elective Courses (Modern Languages) | 3 | 0 | 3 | 3 |
| TOTAL CREDITS | 17 | 30 | |||
| 2. SEMESTER | |||||
| TRM 312 | Cost Accounting* (Pre-Requisite TRM 311 Coded Course) | 3 | 0 | 3 | 6 |
| TRM 324 | Tourism Economics | 3 | 0 | 3 | 6 |
| TRM 316 | Regulations and Rules in Tourism** (Pre-Requisite TRM 325 Coded Course) | 2 | 0 | 2 | 4 |
| TRM 300 | Summer Practice II (Internship) | 0 | 0 | 0 | 5 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 6 |
| Elective* | Elective Courses (Modern Languages) | 3 | 0 | 3 | 3 |
| TOTAL CREDITS | 14 | 30 | |||
| 4. YEAR | |||||
|---|---|---|---|---|---|
| 1. SEMESTER | |||||
| Course Code | Course Name | T | L | AC | ECTS |
| TRM 434 | International Tourism Operaions | 3 | 0 | 3 | 6 |
| TRM 432 | Tourism Destination | 3 | 0 | 3 | 6 |
| GE 401 | System Thinking | 2 | 0 | 2 | 3 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 6 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 3 |
| Elective* | Elective Courses (Modern Languages) | 3 | 0 | 3 | 6 |
| TOTAL CREDITS | 17 | 30 | |||
| 2. SEMESTER | |||||
| TRM 434 | Sustainability in Tourism | 3 | 0 | 3 | 6 |
| TRM 432 | Strategic Management | 3 | 0 | 3 | 6 |
| GE 402 | Innovation and Entrepreneurship | 2 | 0 | 2 | 3 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 6 |
| Elective** | Elective Courses (Department) | 3 | 0 | 3 | 6 |
| Elective* | Elective Courses (Modern Languages) | 3 | 0 | 3 | 3 |
| TOTAL CREDITS | 17 | 30 | |||
COURSE DESCRIPTIONS
M: Must
E: Elective
T: Theoretical
L: Lab
PR: Pre-Requisite Course
AC: Alanya University Credit
ECTS: European Credit Transfer System
Note: Undergraduate- The Education Language of Tourism Management is %100 English.
MUST COURSES
| 1.YEAR 1.SEMESTER |
TRM 105 Introduction to Tourism
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
This course is designed to provide each student a basic understanding of tourism including tourism organizations, related business and service industry, tourist behavior, tourism planning, tourism research, and marketing.
TRM 103 Economics 1
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
This course provides students with the fundamental framework used in macroeconomics. The course will cover subjects such as; demand, supply, and equilibrium, consumer and producer behavior, elasticity’s, production and cost, market structures.
TRM 101 Introduction to Business
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
This course in an introduction to the main concepts in the field of management with aim to provide an understanding of business management. The course is organized in accordance to management functions and is enriched by case studies.
TKL 101 Turkish Language 1
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; The structure of Turkish Language, development of verbal skills, composition writing in different types and structures, structure suffixes, word types, sentence structure, composition types, Turkish writing and speaking are discussed.
MAT 101 Mathematics
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:3
This course provides an understanding of arithmetic concepts, processes and practical applications. Linear equations and inequalities, second order equations, equations and inequalities, complex numbers, exponential and logarithmic expressions systems and functions, and basic probability concepts. Course content includes real numbers, arithmetic and geometry, functions and graphs, polynomial and rational functions, systems of linear equations and matrices, arrays and series, calculation and probability problems.
GE 103 Computer
No Prerequisite - M
Credit: T:2 L:2 AC:3 ECTS:3
During this course; basic computer knowledge, basic hardware knowledge, operating systems, basic computer networks knowledge, internet usage are discussed.
GE 101 University Culture
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; Historical development and values of university concept, Educational effects of university taxonomy, technology, information and communication technologies, academic ethics and responsibilities and similar issues are discussed.
ENG 101 English 1
No Prerequisite - M
Credit: T:4 L:0 AC:4 ECTS:5
This course aims to improve students' academic knowledge and skills in the preparatory program. At the end of the first semester, students are expected to become independent English students with the necessary critical perspective, as well as to read and evaluate academic texts, and to listen and understand academic conversations.
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
This course is designed to provide each student a basic understanding of tourism including tourism organizations, related business and service industry, tourist behavior, tourism planning, tourism research, and marketing.
TRM 103 Economics 1
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
This course provides students with the fundamental framework used in macroeconomics. The course will cover subjects such as; demand, supply, and equilibrium, consumer and producer behavior, elasticity’s, production and cost, market structures.
TRM 101 Introduction to Business
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
This course in an introduction to the main concepts in the field of management with aim to provide an understanding of business management. The course is organized in accordance to management functions and is enriched by case studies.
TKL 101 Turkish Language 1
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; The structure of Turkish Language, development of verbal skills, composition writing in different types and structures, structure suffixes, word types, sentence structure, composition types, Turkish writing and speaking are discussed.
MAT 101 Mathematics
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:3
This course provides an understanding of arithmetic concepts, processes and practical applications. Linear equations and inequalities, second order equations, equations and inequalities, complex numbers, exponential and logarithmic expressions systems and functions, and basic probability concepts. Course content includes real numbers, arithmetic and geometry, functions and graphs, polynomial and rational functions, systems of linear equations and matrices, arrays and series, calculation and probability problems.
GE 103 Computer
No Prerequisite - M
Credit: T:2 L:2 AC:3 ECTS:3
During this course; basic computer knowledge, basic hardware knowledge, operating systems, basic computer networks knowledge, internet usage are discussed.
GE 101 University Culture
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; Historical development and values of university concept, Educational effects of university taxonomy, technology, information and communication technologies, academic ethics and responsibilities and similar issues are discussed.
ENG 101 English 1
No Prerequisite - M
Credit: T:4 L:0 AC:4 ECTS:5
This course aims to improve students' academic knowledge and skills in the preparatory program. At the end of the first semester, students are expected to become independent English students with the necessary critical perspective, as well as to read and evaluate academic texts, and to listen and understand academic conversations.
| 1.YEAR 2.SEMESTER |
TRM 102 Business and Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course is the second part Introduction to Business in which function of management analysis will be continued.
TRM 106 Tourism Geography
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Geography and the importance of place; world regions: physical, political, economic and cultural characteristics; the development of international tourism; geographical patterns of tourism and the tourism characteristics of selected world regions. After successful completion of this course, students should be able to, know an overview of the basic concepts of geography in relation to travel and the tourism industry. And think critically about contemporary issues of spatial location.
TRM 104 Economics 2
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course provides students with the fundamental framework used in microeconomics. Game theory, Decision making in uncertain environments, monetary and fiscal policies and their impact on in economic growth and inflation will be covered throughout the course.
TKL 102 Turkish Language 2
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; The structure of Turkish Language, development of verbal skills, composition writing in different types and structures, structure suffixes, word types, sentence structure, composition types, Turkish writing and speaking are discussed.
STAT 102 Statistics
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
Students who are able to complete this course successfully; be able to define basic statistics and probability concepts, be able to develop models and hypotheses, to be able to find out which probability distribution of random events in business management is and to be able to calculate the probability of these events, create and interpret statistical series, multiplicity tables and graphs for a data set is gaining output.
GE 102 City Culture
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
The content of the course is to consider the urban phenomenon as a central phenomenon where human life is experienced, represented and interpreted. In this context, urban culture finds its own expression in human sciences in the broadest sense. Urban culture studies in humanities will be examined in terms of history, language, cultural and social theory, civic structuring, media, arts and culture disciplines.
ENG 102 English 2
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
Students who are able to complete this course successfully; ability to access appropriate resources in preparing academic texts, the ability to provide arguments with appropriate resource use and appropriate/correct language/presentation, or to refute an argument, ability to read and synthesize long academic texts, principles of effective communication and presentation skills will be gained.
| 2.YEAR 1.SEMESTER |
TRM 235 Project Management in Tourism
No Prerequisite - M
Credit: T:2 L:0 AC:4 ECTS:7
This course examines the theories and best practices for organizing and completing projects on time, on budget, and to specifications. Students learn to apply knowledge and skills to effectively initiate, plan, execute, and complete projects within the Tourism Industry.
TRM 231 Marketing for Service Industry
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to examine the role and potential contribution of marketing activities within organizations, to introduce primary methodologies in marketing research and to introduce key elements in the study of buyer behavior. On completion of this course, students will be able to identify and analyze key problems and the main decision areas dealt with by marketing managers, to understand the potential contribution of marketing research in decision-making and appreciate the main methodologies and to be familiar with elements of the analysis of buyer behavior and market segmentation.
TRM 213 Tourism and Leisure Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in Recreation.
HIST 201 History of Turkey 1
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:2
During this course; from the past to today history of Turkey will be discussed widely.
GE 201 Social Responsibility and Ethics
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
During this course; the concept of responsibility and social responsibility approaches of businesses, ethics and ethics concepts, the basics of business ethics, business ethics issues, organizational ethics and social responsibility, ethical issues related to business functions, ethical issues in marketing are discussed.
| 2.YEAR 2.SEMESTER |
TRM 242 Tourism and the Social Sciences
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
The series of structural shifts that have taken place in society during the post WW1 period, has given rise to a plurality of social phenomena, amongst which tourism is one of the most illustrative. Students of this course will have the opportunity to explore how the social sciences examine the phenomenon of tourism under the light of changes such as the expansion of paid vacation, the development of technology and the means of transportation, and the growing significance of information. The ways in which social thought traces the roots of tourism in social transformations, and the scrutiny of tourism by various, and often competing, paradigms (functionalism, Marxism, social interactionism, structuralist and post-structuralist narratives) will be investigated. Diversity within tourism will be analysed, and students will be invited to examine the concepts of leisure-time, social stratification and mobility, socialisation and social roles, ideology, as they form a part of the study of tourism as a social phenomenon.
TRM 200 Summer Practice
No Prerequisite - M
Credit: T:0 L:0 AC:0 ECTS:5
For detailed information; See the Tourism Management Department Internship Directive.
TRM 236 Consumer Behavior in Tourism
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:5
Factors affecting purchase-related consumer decisions. Personal and external factors that have an impact on the consumer decision-making process, attitude formation and attitude change, communication, adoption of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organizations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.
TRM 202 Organizational Culture
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course includes a review of organizational theories, concepts and theories as a concept to understand and explain individual and group behaviors in organizations. The topics to be studied in depth are: perception, motivation, leadership and group dynamics applied to organizational orientation, learning and organizational behavior change, job attitude and satisfaction, conflict management, organizational change and stress management.
HIST 202 History of Turkey 2
No Prerequisite - M
Credit: T:2 L:0 AC:3 ECTS:2
During this course; discussing history of Turkey widely will be continued.
| 3.YEAR 1.SEMESTER |
TRM 351 Customer Relations Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Customer relationship concept and characteristics, customer services, forms of customer relations, advanced relations, creating added value, sales and marketing, customer service quality system, customer acquisition and retention, managing and measuring customer relations.
TRM 325 Business Law
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
The course aims to provide a general understanding of the concept of law. The content of the course is as follows: the basic concept of law, theories of legal interpretation, sources of Turkish Law and comparative law-making processes. On completion of this course, students will have gained the ability to use analytical skills in legal research and problem solving.
TRM 311Accounting
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
The aim of the course is to enable students to appreciate the role of accounting in the business environment; to develop the skills required to record business transactions and to apply accounting concepts in the preparation of financial statements. Upon successful completion of this course, students should be able to demonstrate an understanding of the purpose of accounting, the application of concepts and conventions, mastery of the procedures for recording business events and compiling a financial database and preparation of financial statements for managerial decisions.
| 3.YEAR 2.SEMESTER |
TRM 312 Cost Accounting
Prerequisite: TRM 311 - M
Credit: T:3 L:0 AC:3 ECTS:6
The aim of the course is to equip students with skills and knowledge to: Identify and calculate different types of costs (direct, indirect, variable, and fixed costs) and distinguish between job-costing, process-costing, and joint-costing systems.
TRM 324 Tourism Economics
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
In this course students will be acquainted with the application of economic thought on the field of tourism, both on the micro and macro levels, and the tourism market will be conceptualized in terms of the basic principles of economics. Tourism demand will be examined, and associated issues concerning its modelling, measurement, and forecasting will be discussed. Some central concepts in tourism economics, such as leakages of expenditure and the multiplier effect, will be presented and analysed, and the identification and measurement of the economic impacts of tourism on the local, regional, national, and global levels will be introduced in some detail.
TRM 315 Regulations and Rules in Tourism
Prerequisite: TRM 325 - M
Credit: T:2 L:0 AC:2 ECTS:4
This course examines the regulation of domestic and international tourism and analyses key current issues arising in the subject area. It aims to provide students with the understanding and insights required to provide specialized legal and policy advice to the many stakeholders in tourism including governments, investors, developers, operators, marketers, special interest groups, local communities and tourists themselves.
TRM 300 Summer Practice 2
No Prerequisite - M
Credit: T:0 L:0 AC:0 ECTS:5
For detailed information; See the Tourism Management Department Internship Directive.
| 4.YEAR 1.SEMESTER |
TRM 425 International Tourism Operations
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course provides an overview of the international organizations and the effects of the foreign environment on international business. The course will focus on cultural differences; theories of international trade and economic development; international finance; marketing internationally and practical applications of starting and maintaining international business relationships.
TRM 423 Tourism Destination Development
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
Identification, interpretation, and commercialization of various resources as tourism products to create destinations of travel. The blending of foundations of tourism, research methods, travel geography and business concepts to form travel destinations.
GE 401 System Thinking
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
This course includes system approach ve diagrams, Pareto analysis, Problem solving methodology, Kaizen approach. Objectives of the course are: understand the philosophical weaknesses of linear, reductionist, cause-and effect thinking and the shortcomings of using one, or more, of these approaches for problem solving in a complex society, identify systems within the issues addressed in work and life situations, determine leverage points for intervening in systems and understand and apply systems thinking to address sustainability issues.
| 4.YEAR 2.SEMESTER |
TRM 434 Sustainability in Tourism
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces the concepts and principles associated with sustainable tourism development, emphasizing on their implications for management and planning purposes. Concepts of sustainability that affect the tourism industry; the range of tourism developments designed to maintain environmental, social and economic well being of natural, built, and cultural resources; the inherent stability of natural ecosystems in order that certain parallels may be drawn and guiding principles applied to the management of tourism based projects.
TRM 432 Strategic Management
No Prerequisite - M
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how he / she can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment. Various components of strategic management, such as tools of strategy analysis, sources of competitive advantage, strategies in different industry contents and the fundamentals of corporate strategy are to be discussed throughout the course.
GE 104 Innovation and Entrepreneurship
No Prerequisite - M
Credit: T:2 L:0 AC:2 ECTS:3
During the course; Introduction to entrepreneurship, entrepreneurship in Turkey, new ventures, planning and entrepreneurship, legal and regulatory frameworks, entrepreneurship skills, innovation, potentials, needs, competitive advantages etc. are discussed.
| ELECTIVE COURSES |
| (MODERN LANGUAGES) |
| Course Code | Course | Prerequisite | T | L | AC | ECTS |
| ENG 201 | English 3 | - | 2 | 2 | 4 | 5 |
| ENG 202 | English 4 | - | 2 | 2 | 4 | 5 |
| ELG 201 | German 1 | - | 3 | 0 | 3 | 3 |
| ELG 202 | German 2 | - | 3 | 0 | 3 | 3 |
| ELG 301 | German 3 | - | 3 | 0 | 3 | 3 |
| ELG 302 | German 4 | - | 3 | 0 | 3 | 3 |
| ELG 401 | German 5 | - | 3 | 0 | 3 | 3 |
| ELG 402 | German 6 | - | 3 | 0 | 3 | 3 |
| FRC 301 | French 1 | - | 3 | 0 | 3 | 3 |
| FRC 302 | French 2 | - | 3 | 0 | 3 | 3 |
| RSS 301 | Russian 1 | - | 3 | 0 | 3 | 3 |
| RSS 302 | Russian 2 | - | 3 | 0 | 3 | 3 |
| FRC 401 | French 3 | - | 3 | 0 | 3 | 3 |
| FRC 402 | French 4 | - | 3 | 0 | 3 | 3 |
| RSS 401 | Russian 3 | - | 3 | 0 | 3 | 3 |
| RSS 402 | Russian 4 | - | 3 | 0 | 3 | 3 |
| ELECTIVE COURSES |
| (DEPARTMENTAL) |
*BELOW GIVEN ARE DEPARTMENTAL ELECTIVE COURSES THAT HAVE BEEN OPENED THROUGHOUT YEARS. PLEASE KEEP IN MIND THAT ELECTIVE COURSES TO BE OPENED ARE PLANNED AND DECIDED ON A YEARLY BASIS. HENCE, BELOW GIVEN MAY CHANGE.
| 3.YEAR FALL SEMESTER |
TRM 363 Tourism Psychology
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course is designed to examine tourist psychology at individual level and to understand tourist behavior before and after the travel experience and to provide an overview of consumer behavior and psychology in tourism industry. The course examines the factors influencing behavior; knowledge and involvement, attention and comprehension, attitudes and intentions; decision‐making behavior; classical and operant learning; cultural influences, reference groups.
TRM 341 Public Relations in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The importance of public relations in the tourism sector, application fields of public relations, process of public relations, research and planning of PR, application and evaluation process of PR, PR tools, sponsorship, corporate reputation, promotional films about tourism, PR and creativity, PR and corporate social responsibility.
TRM 335 Financial Management in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course focuses on increment the students with the knowledge that is needed for financial decision making in the tourism industry and for efficient financial management of tourism businesses. This course introduces students to the financial accounting aspect of finance, including an introduction to basic finance and economic concepts and analyzing financial statements in tourism business. These topics involve management accounting aspects of finance including forecasting and budgeting; analysis of profit, profitability, and cost structure and working capital management. Case studies and discussions will apply concepts specifically to businesses within the travel and tourism industry.
| 3.YEAR SPRING SEMESTER |
TRM 328 Investment and Finance
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
TRM 382 Current Issues in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Current problem areas in the tourism industry and solution proposals, structural problems, A wide range of topics on different types of travel and related travel organization systems such as adventure travel, special interest travel, airport services, domestic tourism, student and youth travel as well as corporate travel market; Congress organizations; yacht tourism; cruise market and operation; group travel procedures by submission of topics by specialists of the respected fields.
TRM 372 Tourism Management Models
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Within the scope of this course, the evolution of management science, basic approaches in management, and current approaches in management (benchmarking, change engineering, crisis management, management of different cultures, etc.) will be examined. With this course, it is aimed to provide students with a new and up-to-date perspective on management techniques by examining the evolution of management science and current management approaches.
| 4.YEAR FALL SEMESTER |
TRM 461 Hospitality Operations Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces students to the basic principles of research methods in Tourism. The focus of the course is on students learning how to do research in the field of Tourism, with an emphasis on student-centered activities and problem solving. This course provides the students to learn about different key concepts as the scientific method; data types and ways of measurement; confounding variables; experimental and non-experimental design; questionnaire construction; developing and testing hypotheses; descriptive statistics and describing data graphically; and the ethics of research.
TRM 473 Human Resources Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces the functions of human resource management within organization. Topics that will be dealt with in detail through out the course are; human resource planning, job analysis, job descriptions, job specifications, job design, recruitment, selection, orientation of new employees, training and development, performance appraisal, wage and salary management, job evaluation, discipline. Upon completion of this course, students should be able to anticipate and resolve human resource concerns.
TRM 481 Space and Subjectivity
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
TRM 445 Leisure Studies
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.
TRM 475 Special Topics in Tourism Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to learn how to prepare a paper for national or international symposium for social sciences. The topics such as Tourism, Gastronomy and Culinary Arts will be discussed. In this seminar type course students will be learnt a number of issues, topics, and arguments at the forefront of contemporary tourism research. In this seminar type course students will be introduced to a number of issues, topics, and debates at the forefront of contemporary tourism research and scholarship.
TRM 485 Front Office Operations and Automation
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides the students with professional skills such as the management functions, budgeting for operations and evaluating the front office operations to operate at the front office in various types of hospitality operations. This course involves procedures of front office operations and accounting, customer service and effective communication; also how the front office influences with all the departments of the hotel; housekeeping, food and beverage, maintenance, security, marketing and sales and human resources.
| 4.YEAR SPRING SEMESTER |
TRM 454 Research Methods in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces students to the basic principles of research methods in Tourism. The focus of the course is on students learning how to do research in the field of Tourism, with an emphasis on student-centered activities and problem solving. This course provides the students to learn about different key concepts as the scientific method; data types and ways of measurement; confounding variables; experimental and non-experimental design; questionnaire construction; developing and testing hypotheses; descriptive statistics and describing data graphically; and the ethics of research.
TRM 446 Tourism Advertising
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control.
TRM 476 Special Topics in Tourism Management 2
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to learn how to participate in a congress or symposium. It will be discuss with students how to prepare a good presentation about the congress or symposium and how to present this presentation effectively.
TRM 412 Investment Projects Analysis
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of this course is to understand the fundamentals of invesment projects and their analysis. In the course, important topics in evaluating investment projects such as market, technical, financial, commercial, risk analysis will be learnt.
TRM 464 Industry 4.0 and Digitalization
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
In this course, the transition stages from the First Industrial Revolution to the Fourth Industrial Revolution (Industry 4.0) will be examined. Within the scope of the course, students will have information about new generation technologies and digital transformation that shape Industry 4.0. Next generation technologies will be applied to various sectors and current examples will be examined.
| OTHER COURSES THAT CAN BE OPENED AS ELECTIVE COURSES IN OUR CURRICULUM ARE GIVEN BELOW |
TRM XYZ Tourism Industry Software’s and Applications
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
In today's world, data are one of the most important and critical types of organizational assets. Database management is central to the information technology strategies and information resource management efforts within an organization. This course provides the student with up-to-date knowledge and skills of analysis, design, and implementation of databases by covering theoretical and practical aspects of database concepts, technologies, and systems.
TRM XYZ Cruise Line and Marina Operations
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Overview of the cruise industry, relationship to other segments of the tourism industry; International regulations. Travel Ship Categories, Accommodation and Deck Plans, Cruise Facilities, Food, Events, harbors visited, coastal trips, Cruise Costs and discounts, Factors Influencing Travel cruise costs, Popular Cruise Routes, Cruise Travel Marketing. Definitions and concepts of Marina tourism. Marina design (infrastructure, superstructure, and equipment). Marina location selection, Turkish marinas, Marina operations and management, financial evaluation of the marina (investment cost, revenue, and expenditure), types of yachts, yacht building industry, yacht business and management, financial assessment of yachts.
TRM XYZ International Cuisines
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well-known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production.
TRM XYZ Competitiveness in the Tourism Industry
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
For the firm to continue to create value for its owners over the long run, it must develop a sustainable competitive advantage. In this course, students evaluate how to defend businesses against competitive challenges and environmental change while maintaining high ethical standards. Students focus on game theory, sustainability, and temporal tradeoffs to understand the effects of managerial choices on competitors, internal stakeholders, society and the future performance of the firm.
TRM XYZ Conventions and Special Events in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Conventions and conferences planning is a type of tourism in which planners bring large groups together for a particular purpose or function. The industry is trending towards the term "event planners" to describe the vast scope of opportunities within the meeting and event profession. It's all about learning how to plan and create exceptional experiences for both the clients and participants attending events and meetings. From negotiating with vendors to designing the perfect marketing plan, students will gain the skills to run the show. Students will learn an event planning, conference and conventional planning, meeting planning, wedding planning, program planning for incentive travel, trade show planning, corporate marketing events planning, cultural event planning, festivals planning, special events planning or sports events planning.
TRM XYZ Brand Management in Tourism Industry
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The aim of the course is to equip students with theoretical and practical knowledge necessary for a successful and efficient management of brands in tourism management. The course builds on existing communications and consumer behavior models in order to explore many of the issues facing a modern day brand manager. This course will emphasize that brand names, and their brand equity, are some of the most valuable assets any firm has. It describes how, as products, pricing and distribution increasingly become commodities, the new competitive arena is brand value derived from creating long-term profitable brand relationships. As a strong brand is one of the most effective tools to hedge against market risk and distance a product or service from its competitors, students will learn how to manage brands within the context of other brands, as well as over multiple categories, over time, and across multiple market segments.
TRM XYZ Resort Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides an overview of resort management and operations. The course will be discussed along with the principles of successful marketing, management, and development of a resort.
TRM XYZ National and International Institutions
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
National and international sources of tourism law, its relationship with other branches of law, social relations and law, different legal systems (common law - equity and European law), branches of law (public law - private law), application of law and interpretation; rights (acquisition of rights and bona fides; exercise of rights and good faith), capacity, mentally disordered persons and minors, incentives about tourism investments, the basic concepts of labor law, union organizations and union membership, general information about the social security law.
TRM XYZ Service Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The course takes an operations point of view to look at companies and industries in the service sector. The course will be primarily case based and will include cases from industries and sectors such as fast food, retailing, government, health care, financial services, internet services, humanitarian services, entertainment, hospitality. Cases will be supplemented with lectures and readings, with some guest lectures as well.
TRM XYZ Accommodation Industry
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.
TRM XYZ Diversity Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.
TRM XYZ E-Marketing
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces electronic commerce distribution channels, web-based marketing and promotion, and online marketing strategies for customer acquisition and retention. This course includes business models used for Internet marketing, and techniques and methods for online market research and Internet marketing strategies based on the marketing mix. Course objectives are analyzing the environment, terminology, and future potential of Internet marketing, evaluating the ethical and legal aspects of Internet marketing, examining Internet marketing strategies for customer acquisition and retention, applying Internet marketing strategies focused on the marketing mix, evaluating web-based marketing and promotion approaches.
TRM XYZ Environment Management in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course focuses on exploring the subjects with an inter-disciplinary approach to analyzing the relationship between tourism and environment based on the social and natural sciences. This course provides the students to develop a deep appreciation of our relationship with the environment, which has become one of central concern to the well being of future generations.
TRM XYZ Conference and Convention Planning and Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course seeks to introduce students to a more specialized area of study focusing on meetings, conventions and exhibition planning. In-depth analysis of convention and exhibition planning will provide students an understanding of managerial strategies whilst embracing a functional and operational context, which is transferable to every sector of the hospitality industry. This course has been designed to provide students with contemporary knowledge and understanding of concepts, management, challenges, and trends associated with the industry. This course provides a comprehensive approach to managing and planning large meetings, events, conferences, and conventions management with more than 500 people attendees.
TRM XYZ Sales Management in Tourism and Hospitality
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course introduces the students about various aspects of sales management in tourism businesses, especially including the sales function in hospitality, the relationship between sales and marketing in different part of tourism sector, and the role of strategic planning in sales management. This course provides knowledge of management associated with the ability to approach the practical demands that graduates would encounter in a tourism industry.
TRM XYZ Place Marketing
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
The objective of this course is to introduce students to some of the fundamental concepts and theories used in the area of services and tourism research and to demonstrate their relevance to the practice of marketing. The course will intersect with several other areas related to services marketing and management such as consumption studies, retailing, place marketing and branding the idea of creative places.
TRM XYZ Digital Marketing
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course is designed to introduce students to the world of multi-channel marketing. This program provides students with the advanced technical skills and marketing savvy they need to identify, engage, and develop successful relationships with customers in today’s digital environment. Program objectives are to raise students who will be able to explain core concepts of multi-channel marketing and digital marketing strategies, design a Customer Relationship Management and Information-Based Marketing strategy, demonstrate ability to work with current digital marketing tools, both quantitative and qualitative, present the return on investment of digital marketing efforts in a justifiable format, construct a digital marketing strategy to achieve organizational goal.
TRM XYZ Tourism Advertising
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control.
TRM XYZ The Anthropology of Travel and Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
This course analyzes tourism as a cultural phenomenon with ritualized behaviors and complex meanings for both host and guest societies. It explores issues of cultural and artistic authenticity, identity production and marketing, and commodification of both the tourist and the toured. Particular emphasis is placed on the cultural politics of tourism on local, regional, national and transnational scales, with case studies ranging from Fourth to First World venues.
TRM XYZ Service Quality Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Definition and philosophy of quality; analysis and measurement tools of quality management; quality costs; quality management in the hospitality industry; planning and organization as to time management in the hospitality industry.
TRM XYZ Environmental Issues and Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Fundamental principles of air, water, soil and noise pollution and effects of environmental pollution on public health. Interrelations between environmental pollution on coastal and urban areas and on tourism. Case studies from different touristic areas of Turkey and abroad will be analyzed throughout the course.
TRM XYZ Travel Agencies and Tour Operators
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Travel agencies and tour operators, how to establish, manage and market travel services; legal structures, management functions and office procedures are covered in the course.
TRM XYZ Tourism Safety and Security Management
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necessary insurance selection policies as to the above hazards.
TRM XYZ Ecology and Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; concept and importance of ecology, environmental knowledge, ecological factors and their effects, relationship between ecology and tourism, sustainable and healthy tourism issues will be discussed. This course will help students to more understand awareness and awareness topics.
TRM XYZ Accessible Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; the concept and importance of accessible tourism, types of disabilities, planning and development according to types of disability, tourism needs of consumers with disability will be discussed.
TRM XYZ Tourism Transport
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; tourism and transportation concepts, highway, railway, airway, distribution channels, tour operators will be discussed.
TRM XYZ Ethics in Tourism
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; historical development of ethic philosophy, business ethics, ethical principles, types, sources, standards, ethical problems in businesses, customer complaints about ethics will be discussed.
TRM XYZ Organizational Behavior
No Prerequisite - E
Credit: T:3 L:0 AC:3 ECTS:6
During this course; concept of organizational behavior, organizational culture, leadership in organizations, organizational change, power and politics in organizations will be discussed.
Dear Students, You are invited to the Career Summit VIII. Employment Fair which we are organizing with ALKU Tourism Faculty, where you can shape your career, explore job opportunities, and build pr...
The 5th International Congress on Architecture and Cultural Heritage in Tourism, which we proudly supported, was successfully held in Alanya from November 28-30.
The event was an incredible opportunity to explore how technology is transforming the tourism sector. Enriched by the inspiring insights of our esteemed speakers: • Alper Gencelli | Founder of N...
Today, we had the pleasure of hosting Guillaume Moumouni from The University of Abomey-Calavi in Benin as part of the Erasmus program. During his visit, we had a productive meeting to discuss potentia...
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